100 Keyes, 1926 - 2026
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Keyes Perspectives

1st Blog

A depth of understanding of the market forces that drive our industry allows us to offer advice and knowledge in any environment. Let us share that knowledge with you.

Perspectives

May
21

The 55+ buyer is making a different kind of purchase, prioritizing planning for a future they aren't yet experiencing. Seniors Real Estate Specialist Karen Light shares ways to guide the conversation.

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May
21

The Bay Area has always been resilient. Now, it’s accelerating again, Brett Jennings writes. The question for real estate pros is how to show up.

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May
21

Redfin reported contract cancellations declined 0.1 percent in April to 47,000 — the lowest level since September 2024.

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May
21

The performance of the National Association of Realtors in past decades is what stewardship failure looks like at industry scale, Amit Kulkarni writes.

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May
21

HUD has published recommendations urging state and local governments to reduce regulatory barriers to housing construction. But independent analyses from Zillow and Realtor.com identify mortgage rate lock-in, stretched consumer budgets and tariff-driven volatility as supply constraints that the report does not address.

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May
21

Newrez launches Rezi Mortgage Assistant, a custom ChatGPT tool trained on its own underwriting guidelines, letting borrowers research mortgage options without forms, phone calls or sales pressure.

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May
21

For agents and brokers, the disruption moved a broader fight over pre-marketed listings into more practical territory about advising clients.

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May
21

Kathy Viard and Peter Morris, co-owners of Signature Premier Properties on Long Island, New York, talk with Darryl Davis about culture and retention.

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May
21

When content feels generic, it signals a lack of effort, and that is a direct hit on your credibility as a communicator, Holly Brink writes.

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May
21

Broker Lori Muller explains what a groundbreaking shift in celebrity marketing can teach you about leadership and business-building.

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May
20

While access to listings matters, it's market interpretation that buyers are missing out on, Deb Siefkin writes. Here's how to help them navigate the complexities.

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May
20

Sellers aren’t hiring an agent for information, new Inman contributor Christopher Watters writes. Sellers are hiring someone to help them make sense of all of the available information.

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May
20

The House of Representatives passed the 21st Century ROAD to Housing Act 396-13. However, the bill no longer includes regulations on build-to-rent housing.

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May
20

Revive has upgraded its AI platform to help agents move seller conversations beyond automated valuations, bundling comp intelligence, home condition analysis and renovation estimates into one listing tool.

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May
20

As a dispute over pre-marketed listings boils over in Chicago, Zillow and MRED have accused each other of violating agreements.

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May
20

Even as inventory grows, the homes entering the market remain largely out of reach for middle-income buyers, according to a new joint report from NAR and Realtor.com.

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Showing 1 to 16 of 36 Articles
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